TUI Airline, part of one of the world’s leading travel groups, and GO7, the growth platform for airlines, today announced an industry first: TUI Airline is the first carrier to go live with GO7’s airline-controlled connection model. The partnership enables customers to combine two flights in one smoother journey, including through-checked baggage, while allowing airlines to retain ownership of pricing, settlement, operations and the customer relationship.

Until now, airlines wanting to offer this type of connected journey typically faced difficult trade-offs: asking customers to travel without checked baggage, requiring them to collect and re-check their own bags, or investing heavily in complex legacy interline systems. GO7’s model is designed to reduce that friction in a more flexible and modern way.

Peter Glade, Chief Commercial Officer, TUI Airline, said: “Our customers expect seamless, connected journeys, and we expect to stay in control of every experience we put our name to. We chose GO7 because its platform lets us extend our reach and sell beyond our own network, while allowing customers to combine two flights with their bags checked through to the next stage of the journey. As the first airline to go live, we are backing an innovative model we believe can reshape how airlines build connectivity.”

Adam Weiss, Chief Executive Officer of GO7, added: “This is a new dawn for airline connectivity. With TUI Airline as our launch customer, GO7 puts the controls back where they belong: the airline’s code, the airline’s pricing, the airline’s customer and the airline’s rules. When an airline with the scale and customer promise of TUI Airline chooses to go live first, it shows the industry that airlines no longer have to choose between reach and responsibility. This is not a marginal improvement; it marks a shift to connectivity that is led by airlines, built around their customers, and fully under their control.”

The milestone partnership sees GO7 connecting TUI Airline’s external New Skies passenger service system (PSS) into the new connection environment, enabling fresh network possibilities without changing the systems TUI Airline’s operation already depends on.

Peer Winter, Chief Distribution Officer at GO7, said: “With TUI Airline going live, Orchestrated Virtual Interlining (OVI) shows what airline-controlled connectivity really looks like: partners selling each other’s networks with full ancillaries on every segment, disruption handled end to end, and through-checked bags. Built originally for the Value Alliance and now on the GO7 Hub a modern, AI-enabled stack with a choice of Settlement via ICH or Splitpayment, that is what sets OVI apart.”

The PSS-agnostic solution includes ThruBag©, GO7’s patent-protected baggage transfer solution; ConnectProtect™, an optional disruption guarantee with parametric cash payouts for missed connections; optional settlement via the IATA Clearing House; and the ability to align ancillaries and coordinated retail offers with other carriers.

Beyond the initial go-live, TUI Airline and GO7 intend to deepen the partnership and expand TUI Airline’s use of the platform, turning this first connection into a broader runway for growth.

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About GO7

GO7 is the growth platform for airlines, offering stackable solutions across core systems, distribution, digital commerce, payments, and data. As a certified airline operator with an IATA code and AOC, GO7 brings firsthand industry experience and is trusted by over 200 airlines. Its products, including GDS Subhosting, Global Ticketing, Intermodal, and IBE, help airlines boost revenue and expand their reach.

About TUI Airline and TUI Group

TUI Airline is the aviation platform of TUI Group, bringing together five airlines operating under separate AOCs: TUI Airways (United Kingdom), TUI fly Deutschland, TUI fly Belgium, TUI fly Netherlands and TUI fly Nordic. Together, the airlines operate around 130 aircraft, forming one of Europe’s largest leisure airline operations. As one of the world’s leading integrated tourism businesses, TUI Group serves approximately 34.7 million customers and operates across the entire holiday value chain. TUI’s portfolio comprises more than 460 hotels of the brands RIU, ROBINSON, TUI Blue or TUI Magic Life, 19 cruise ships of TUI Cruises and Marella, around 1,200 travel agencies and the five airlines, creating a unique, end-to-end travel ecosystem from inspiration and booking to the flight, accommodation, destination experience and excursions – the later via TUI Musement.